Burberry check reborn

Burberry check reborn

Before Christopher Bailey announced that he was leaving Burberry, he was keen to make us feel nostalgic for the label’s historic past. And so, 15 years after the infamous beige check became an object of derision, and Burberry itself buried the print in the lining of its trenchcoats, he has brought check back. The renaissance has been achieved through a few factors: Adwoa Aboah in a checked baseball cap, a collaboration with Gosha Rubchinskiy and a series of plastic-y macs that have become an Instagram influencer favourite. Now there’s a mid-season collection that is check-tastic, too. Those trademark squares appear on see-through bags, dresses and macs, plus the kind of shirts and caps that will appeal to both long-term fans and more recent adopters in search of the perfect street style shot. The check is back and no one does a check like Burberry. Dive in.