Image:Lego is the UK's strongest brand, according to a poll
Lego has been voted the strongest brand in the UK, beating more than 1,500 others in the annual Superbrands ranking.
The company, which is celebrating its 60th year making children's building blocks, had been in second place in 2017.
Last year's winner British Airways, meanwhile, plunged, falling out of the top 20.
Gillette was up three places to replace them, while Apple also rose three places from last year to come in third.
The list is determined by 2,500 consumers, who are asked to rank each brand for quality, reliability and distinction for the Centre for Brand Analysis.
Superbrands chairman Stephen Cheliotis said: "British Airways tumbling from top spot to outside of the top 20 should be a wake-up call for all brands.
"In a world where customer expectations have rightfully risen, brands cannot afford to disappoint and need to continually deliver to retain their valuable reputations.
"No brand, however strong, is immune to changing consumer sentiment.
"The rise of fresh, disruptive brands - particularly in terms of relevance to consumers' lives - should be an added warning to more established brands.
"The likes of Netflix, PurpleBricks and Zoopla may not be challenging for the top spot in the overall ranking yet, but they surely will be if they continue their current momentum and the established elite don't respond fast enough."
Coconut-Dill Salmon With Green Beans and Corn Time : 40 minutes A fillet of salmon is foil-wrapped and placed on a hot grill to steam in its own juices after being bathed in a fragrant mixture of coconut cream, lemon, and dill. The fish is served with a light salad of fresh corn, tomatoes, green beans, and a sprinkling of feathery dill. The outcome, either warm or cold, is an excellent low-lift dish for a large gathering or a supper that can be prepared ahead of time. INGREDIENTS Yield : 6 to 8 servings 1(2-pound) salmon fillet (skin on or off) 2tablespoons plus 1 teaspoon olive oil Coarse kosher salt (such as Morton) and black pepper 1cup unsweetened coconut cream or coconut milk 2tablespoons dark brown sugar 1tablespoon sherry vinegar 1teaspoon Dijon mustard 1lemon 1cup chopped fresh dill 8ounces green beans, trimmed and halved crosswise 1cup fresh corn kernels (from 1 to 2 ears corn) 1pint cherry tomatoes, lightly crushed open or sliced into halves PREPARATION Step 1 Hea...
Falafel is generally a scrumptious vegetarian choice, and it makes a good fundamental filling for a pita sandwich. Throw in a few new veggies and tahini sauce and you have a feast. Falafel can be delighted in at room temperature or warmed prior to appreciating. RECIPES 1 tablespoon olive oil 6 pita bread loaves 18 cooked falafel balls, from homemade or store-bought falafel mix 2 medium tomatoes, diced 1 medium cucumber, unpeeled and diced 1 medium white or red onion, thinly sliced 1/4 cup finely chopped fresh parsley 3 sandwich pickles, sliced, optional Tahini sauce, homemade or store-bought, to taste. PREPARATION STEP 1 Gather the ingredients. STEP 2 Heat a large nonstick skillet or griddle to medium-high heat. Coat with olive oil and heat a pita round for 2 minutes on each side. The pita may begin to brown a little. Repeat with the remaining pita rounds, making sure to cut the top part to reveal the pocket after heating. STEP 3 Stuff each pita round wi...
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US, South Korea set to revise bilateral missile treaty By Laura Smith-Spark , North Korea to US (CNN) South Korean President Moon Jae-in and President Donald Trump have agreed "in principle" to revise a bilateral treaty that limits the weight and range of the South's ballistic missiles. The move could give South Korea more independence from the United States to react to the threat from North Korea, analysts say. The two leaders spoke in a phone call Friday. "President Moon and President Trump reaffirmed their view that it is important to apply maximum sanctions and pressure on North Korea so that it refrains from making provocations and comes out to the dialogue table to peacefully resolve its nuclear issue," presidential spokesman Park Soo-hyun said in a written statement. According to the statement, the two also agreed "in principle on the revision of ...
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