Image:Lego is the UK's strongest brand, according to a poll
Lego has been voted the strongest brand in the UK, beating more than 1,500 others in the annual Superbrands ranking.
The company, which is celebrating its 60th year making children's building blocks, had been in second place in 2017.
Last year's winner British Airways, meanwhile, plunged, falling out of the top 20.
Gillette was up three places to replace them, while Apple also rose three places from last year to come in third.
The list is determined by 2,500 consumers, who are asked to rank each brand for quality, reliability and distinction for the Centre for Brand Analysis.
Superbrands chairman Stephen Cheliotis said: "British Airways tumbling from top spot to outside of the top 20 should be a wake-up call for all brands.
"In a world where customer expectations have rightfully risen, brands cannot afford to disappoint and need to continually deliver to retain their valuable reputations.
"No brand, however strong, is immune to changing consumer sentiment.
"The rise of fresh, disruptive brands - particularly in terms of relevance to consumers' lives - should be an added warning to more established brands.
"The likes of Netflix, PurpleBricks and Zoopla may not be challenging for the top spot in the overall ranking yet, but they surely will be if they continue their current momentum and the established elite don't respond fast enough."
Soy Sauce Noodles With Cabbage and Fried Eggs Time: 30 minutes Soy sauce noodles, a traditional Cantonese dish frequently eaten for breakfast or lunch at dim sum, are hearty enough to be served for dinner as well. Contrary to the traditional dish, which includes bean sprouts and frequently garlic chives, this recipe calls for cabbage because it has a nice textural crunch and plenty of scallions since they pack a strong flavor. Regular and dark soy sauce, or lăochu in Cantonese, are simply mixed together to make the soy sauce seasoning. It imparts the noodles' very rich color. Tamari also works nicely if black soy sauce is not an option. Although thin egg noodles are typically used in this recipe, any dry wheat noodles would work in a pinch. INGREDIENTS Yield: 4 servings FOR THE NOODLES Kosher salt 7 ounces dried (or 16 ounces fresh) thin egg noodles Neutral oil, such as vegetable or grapeseed 4 large eggs ½ small green cabbage (1½ pounds), core removed then thinly sliced 1 ...
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Falafel is generally a scrumptious vegetarian choice, and it makes a good fundamental filling for a pita sandwich. Throw in a few new veggies and tahini sauce and you have a feast. Falafel can be delighted in at room temperature or warmed prior to appreciating. RECIPES 1 tablespoon olive oil 6 pita bread loaves 18 cooked falafel balls, from homemade or store-bought falafel mix 2 medium tomatoes, diced 1 medium cucumber, unpeeled and diced 1 medium white or red onion, thinly sliced 1/4 cup finely chopped fresh parsley 3 sandwich pickles, sliced, optional Tahini sauce, homemade or store-bought, to taste. PREPARATION STEP 1 Gather the ingredients. STEP 2 Heat a large nonstick skillet or griddle to medium-high heat. Coat with olive oil and heat a pita round for 2 minutes on each side. The pita may begin to brown a little. Repeat with the remaining pita rounds, making sure to cut the top part to reveal the pocket after heating. STEP 3 Stuff each pita round wi...
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