Image:Lego is the UK's strongest brand, according to a poll
Lego has been voted the strongest brand in the UK, beating more than 1,500 others in the annual Superbrands ranking.
The company, which is celebrating its 60th year making children's building blocks, had been in second place in 2017.
Last year's winner British Airways, meanwhile, plunged, falling out of the top 20.
Gillette was up three places to replace them, while Apple also rose three places from last year to come in third.
The list is determined by 2,500 consumers, who are asked to rank each brand for quality, reliability and distinction for the Centre for Brand Analysis.
Superbrands chairman Stephen Cheliotis said: "British Airways tumbling from top spot to outside of the top 20 should be a wake-up call for all brands.
"In a world where customer expectations have rightfully risen, brands cannot afford to disappoint and need to continually deliver to retain their valuable reputations.
"No brand, however strong, is immune to changing consumer sentiment.
"The rise of fresh, disruptive brands - particularly in terms of relevance to consumers' lives - should be an added warning to more established brands.
"The likes of Netflix, PurpleBricks and Zoopla may not be challenging for the top spot in the overall ranking yet, but they surely will be if they continue their current momentum and the established elite don't respond fast enough."
Dozens of mourners 'killed by Boko Haram' at a funeral in north Nigeria Share this with Facebook Share this with WhatsApp Share this with Messenger Share this with Twitter Share Image copyright AFP Image caption AFP journalists saw charred items and smouldering ashes after the attack At least 65 people have lost their lives after suspected Boko Haram militants opened fire on a funeral in Nigeria's north-eastern state of Borno. Gunmen arrived on motorcycles and in vans at the village near the state capital, Maiduguri, on Saturday, eyewitnesses say. A number of mourners were reportedly killed straight away, while others died trying to chase off the attackers. There has been an increase in Islamist attacks across the region. Local government official Muhammed Bulama said he thought the latest attack was in revenge for the killing of 11 Boko Haram fighters by the villagers two weeks ago. Agence France Presse journalist...
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