Image:Lego is the UK's strongest brand, according to a poll
Lego has been voted the strongest brand in the UK, beating more than 1,500 others in the annual Superbrands ranking.
The company, which is celebrating its 60th year making children's building blocks, had been in second place in 2017.
Last year's winner British Airways, meanwhile, plunged, falling out of the top 20.
Gillette was up three places to replace them, while Apple also rose three places from last year to come in third.
The list is determined by 2,500 consumers, who are asked to rank each brand for quality, reliability and distinction for the Centre for Brand Analysis.
Superbrands chairman Stephen Cheliotis said: "British Airways tumbling from top spot to outside of the top 20 should be a wake-up call for all brands.
"In a world where customer expectations have rightfully risen, brands cannot afford to disappoint and need to continually deliver to retain their valuable reputations.
"No brand, however strong, is immune to changing consumer sentiment.
"The rise of fresh, disruptive brands - particularly in terms of relevance to consumers' lives - should be an added warning to more established brands.
"The likes of Netflix, PurpleBricks and Zoopla may not be challenging for the top spot in the overall ranking yet, but they surely will be if they continue their current momentum and the established elite don't respond fast enough."
Swae Lee Sleeps With His Jewelry On CreditCreditAkram Shah for The New York Times Swae Lee , half of the hip-hop duo Rae Sremmurd , has been stepping out on his own. After teaming with such disparate artists as French Montana (“ Unforgettable ”), Post Malone (“ Sunflower ”) and Madonna (“ Crave ”), he is set to release his second solo album. He has also been honing a signature style, beyond his mop-top dreads and elaborate tattoos. Over a late lunch of French toast with maple syrup at the Public hotel in Lower Manhattan, he shared some fashion favorites. My favorite top is a button-down, for sure. It’s got to fit so clean. Sometimes it can be oversize and I love that, too. I like a light material, one that feels silky. I like both plain and patterned, but if it’s a dope pattern, it’ll beat plain any day. I like ones by Dolce & Gabbana and AllSaints. I also have Versace ones. I really just found out about Asos , and now I’m going crazy on there. ...
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