Sainsbury’s Latest Time-Saving Convenience Food

Sainsbury’s Latest Time-Saving Convenience Food: Pre-Smashed Avocado

AVOCADOS have gone from a rare, slightly slimy addition to sandwiches to a must-have ingredient now.

 

ARE YOU AVO A LAUGH? Ready smashed avocado is a step too far for some (Pic: Ocado)

They’re in salads, breakfasts, even in ice-cream.

But they're already one of nature's convenience foods, coming in a naturally-occurring wrapper that’s easy enough to remove and soft enough, when ripe, to dismantle with a butter knife.

So ready-smashed avocado seems as daft an idea, at first blush, as pre-mashed potato and packets of slicked cauliflower.

But here we are, with both Sainsbury’s and Ocado offering us Holy Moly brand pre-smashed avo.

PLAIN AND SIMPLE: There's nothing but avocado in there (Pic: Holy Moly)

“You really really are time poor if you haven’t time to smash a ripe avocado”

Susan Hill

The manufactures point out that this is not guacamole, as there’s no seasoning or spices in there. Just pure avocado, demolished.

“No more searching for a ripe avocado,” they promise, “simply season to taste, and enjoy. 

“Perfect for spreading on toast, topping burgers, wrapping in fajitas, feeding your little human or in your favourite smoothie.”

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PREP: Avocados are pretty easy to peel and slice (Pic: Getty)

Shoppers aren’t altogether convinced. Susan Hill wrote on Twitter: “You really really are time poor if you haven’t time to smash a ripe avocado but need to buy it from Sainsbury’s ready smashed and put in a plastic bag” and Paul Causton questioned the packaging, asking “…in plenty of plastic?”

What do you think? Is ready-smashed avocado brilliant or lazy?

By skunty empire